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We have served hundreds of brands of various sizes across multiple industries.
99% of businesses that are small will remain businesses partly because they are making these 3 basic mistakes. I have spent over a decade learning how the 1% of businesses that are big businesses use Brand Strategy & Conversion Design to build convert customers on a very high scale.
My name is King. Identity King.
I am the Founder/CEO of
At XpressHQ, we used the power of Brand Strategy & Design to attract the attention of some of the topmost brands in the world across various industries.
I resigned from my highly demanding N50,000 job to start my printing business, XpressHQ in Somolu Lagos.
No HQ at the time.
Just XpressNG, a vague printing business idea.
While everyone kept calling me CEO for about 14 months, I was actually beating around the bush like a headless chicken. We got our first "organic deal" with a multinational organization within 60 days of me getting clarity on Business Strategy from Steve Harris.
This clarity on Business Strategy, coupled with my vast experience in Creative Direction, Graphic Design, and Motion Graphics led me to my discovery of the power of Brand Strategy & Conversion Design in hacking business growth.
Brand Strategy & Brand Design go hand in hand.
I DO NOT REALLY LIKE CALLING FIGURES BUT
we make a lot of money. A whole lot of money for someone that resigned from his N50,000 monthly job on June 30, 2017.
I will not mention figures because I do not want you to get fixated on my numbers and develop a false understanding of the main point.
The purpose of Brand Strategy is not to make money.
Yes, you will make a whole lot more money as a result of an effective Brand Strategy. You will even earn a whole lot more and more money if your design clearly interprets & communicates the intentions of your Brand Strategy to your intended Target Audience or Audience Segment (Niche).
The chart below gives a visual representation of how Brand Strategy & Design are used to connect your Business to your Target Audience or Audience Segment.
Identity King is patient and highly knowledgeable. I learned a lot about how to brand, design and position my business from him. I would definitely recommend his services.
Dele Amaebite
Product Launch and Marketing Genius
YOU SHOULD BE TIRED BY NOW
Aren't you tired of spending so much time and money on your brand without attracting qualified lead to your business?
A 'broke someone' somewhere has been doing business for about 2 years now and they have never had an opportunity as small as N500,000 fall on their lap.
The same N500,000 that this broke someone has never attracted is basic expenses for another person, a 'rich someone'.
Now, simply because the broke person's brand is not properly positioned to attract the rich person, the rich person will not trust the broke person's brand with his Basic expenses.
The reason why the N500,000 wasn't transferred to the 'broke someone' could be:
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The broke someone's brand is not looking professional enough
The visuals used to present the product doesn't show that it's worth a N500,000 payment.
The rich person doesn't even notice the brand's existence at all. There's always competition.
You can easily use Brand Strategy & Design to position your Brand/Business for wayyy bigger opportunities. The 'broke someone' in the analogy used to be me.
We organically attracted these businesses and hundreds of other businesses using what I am about to teach you in the
4.95 based on 346 reviews
+342
BUA IS MY MEANS OF SHARING A TON OF MY EXPERIENCE.
Attracting high ticket opportunities to your business is not about how many years you've spent in business.
It is about the attention your business is attracting and how your brand is perceived in the market.
Your dream client (Audience Segment) could be Multinational Organizations or Highly Influential Personalities. Either way, one thing that connects all your potential clients together is that they are all Human Beings.
Meaning your Dream Clients have a mind. A mind that we can convince into making them believe that we are the best option for them.
All humans are emotional & logical beings.
What you want to do is use your Brand Strategy to answer your dream clients' unasked questions.
The job of your Brand is to provide all the emotional & Logical triggers needed, so your Dream Clients can patronize you.
Aristotle's theory on Brand Strategy
The ancient, proven pathway to
Business Success
ETHOS
PATHOS
LOGOS
I was in class till 1:40am. The class was intense even though we were on a fast lane, especially for someone like me without any design knowledge 😢. I pray that when going through the replay, it will make more sense.Thank you for your time, I give it to you that you did very well.
Ini Meal Essentials
Brand Uplift Academy is for you if:
you are an online entrepreneur looking to build a solid brand for your business.
your need clarity on what type of content you are to create on social media
you are looking to ditch your 9-5 and launch a successful online brand for your business
you have been praying for direct access to Identity King in order to ask questions.
you want to be able to guarantee results on the branding investments you make in your business.
With over 10 years of Brand Strategy & Design experience, I am the expert you've been looking for all in all of your entrepreneurship career.
4.95 based on 346 reviews
+342
Find your brand voice and attract your dream clients.
Let's assume you join us in the Brand Uplift Academy and I am not capable of showing you practical strategies you can implement in order to attract your dream clients...
Will you still perceive me as Identity King?
HERE'S MY PROMISE
Joining the Brand Uplift Academy will give you clear, actionable steps that will:
organically skyrocket your revenue drastically;
help manage the rising cost of marketing;
attract the best talent to your business;
give your clients reasons to refer you,
get you working with the clients you want.
With the Brand Uplift Academy, you will be to drill down & audit every nook and cranny of your brand by yourself using a foolproof strategy that you created yourself.
It took me over 1 year to get my first deal with my ideal client (large corporations). Only for me to realize that it actually didn't have to take an entire year to attract a segment of an industry.
So long as you know the necessary things that you need to put in place and you put them in the right place.
4.95 based on 346 reviews
+342
Brands I have helped:
Academic Syllabus
Live Group Training
Expert Online Courses
Private Community
Live Group Training
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Duration 6 weeks
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Instructor: Identity King
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Frequency: Weekly
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Platform: Zoom
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Time: 2 hours weekly
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Style: Live Design Trainings + Q n A
ONLINE COURSE I
Brand Strategy
Verbal Identity
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Brand or Rebrand?
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Brand Heart
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Brand Personality
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Target Audience & Segmentation
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Competitive Analysis
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Brand Messaging
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Brand Voice
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Productization
Visual Identity
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Principles of Design
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Identity vs Branding
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Your Brand Ambassador
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Psychology of Color
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Psychology of Shapes
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Typography
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Brand Mood-board
Content Strategy
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5 Elements of Complete Content
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Content Planning
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Copywriting Structure
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Click Formula
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Content Deployment
ONLINE COURSE II
Brand Design
Canva for Entrepreneurs
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Introduction to Canva
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Canva Elements
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Tools & Layouts
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Design a Simple Quote Post 1
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Design a Video Quote for Reels
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Design a Digital Catalog
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Design Business Card & Letterhead
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Deign a Business Flyer
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Design a Company Profile
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Create Instagram Carousels
Photoshop for Novices
After Effects for Novices
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Introduction to Photoshop
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Quick Photoshop Walkthrough
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Sourcing .psd Templates
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Templatyzation 1 (Logo Mockup A)
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Templatyzation 2 (Logo Mockup B)
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Templatyzation 3 (Digital Flyer)
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Templatyzation 4 (Design System A)
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Templatyzation 5 (Design System B)
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Resizing Techniques
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Exporting for Social
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Introduction to After Effects
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Quick After Effects Walkthrough
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Sourcing .aep Templates
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Templatyzation 1 (Logo Intro 1)
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Templatyzation 2 (Logo Intro 2)
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Templatyzation 3 (Animated Flyer)
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Templatyzation 4(Company Profile)
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Templatyzation 5 (YouTube Intro)
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Video Resizing Techniques
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Exporting videos for Social
BONUS!!!
Free Essential Tutorials for BUA
Additional Free Videos
4.95 based on 346 reviews
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YOUR BUSINESS INVESTMENT
***early bird rates
Admission is Limited
King is truly good at what he does. He taught me how to use Photoshop and other media branding tools you have been seeing me churn out lately which has increased my following drastically.
Naija Brand Chick
Online Business Growth Expert
ARE YOU MAKING THESE MISTAKES AS AN ENTREPRENEUR?
The 3 biggest mistakes most brands make online
Having spent over a decade as a Branding Professional, I’ve learned that most brand-killing mistakes boil down to the basics.
If your brand lacks clarity, doesn’t earn the necessary customer's trust and overwhelms your audience with unnecessary details ... then your business is not going to reach its full potential in terms of sales and profits.
Far from it, in fact.
After working with the topmost category of multinationals alongside hundreds of other businesses, I've noticed that most of them make these 3 brand-killing mistakes.
Here are the 3 biggest mistakes
They did not prepare their Brand Strategy document when they started their business.
Their brand does not contain the right amounts of ETHOS, PATHOS & LOGOS
They are not consistent with a Visual Identity System because they don't even have one.
These things matter — because they are actively preventing you from truly scaling your business.
ASK YOURSELF!
How much more money will your brand make if you could attract your dream clients?
You could be just one, two, or three easy steps away from triggering trust from your dream client.
You will never know how easy it is to attract the attention of the premium category of any industry except you know the things you need to put in place for your business.
And more importantly, actually putting these things in place for your business.
4.95 based on 346 reviews
+342
Brands I have helped:
Meeting Identity King has been really helpful for me. I now look forward to posting quality content daily. You greatly outdid yourself sensei 🙌🏻
Munah Alli
Kreativ Phoenix
Are you worried about the rising cost of visibility?
Here's the crazy thing.
Almost every brand I have audited recently seems to be having the same worry. It costs an arm, a leg, and a kidney to run ads or hire brand influencers these days.
This means a steady rise in the cost of visibility.
Cost of visibility (advertising) in business is usually meant to be a business investment but for brands that yield a very low conversion ratio, spending money on visibility is like pouring water into a basket.
What if I told you that Visibility is not your business's problem?
Instead of blindly blaming visibility like most business owners that I have spoken to, have you audited your brand?
The job of visibility is to bring strangers to your brand.
The job os Brand Strategy & Design is to turn those strangers to prospects and then finally customers/clients.
This is where
comes into play
Every time, money, or energy spent on uplifting your brand will not only open a door of opportunities for your business but also will continue to open subsequent doors for your business indefinitely.
In essence, if you take your time to come up with a solid strategy for your brand, you can continue to use this same strategy for at least 3 to 5 years.
With a highly strategic & attractive brand, you will not only increase your business revenue. You will attract the kind of work you want.
Brands I have helped:
4.95 based on 346 reviews
+342
YOUR BUSINESS INVESTMENT
***early bird rates
Admission is Limited
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